Keep in mind, more content is not the key here, quality is. Thus, if you want to increase the chances of your website getting a higher ranking, update the content frequently so that a search engine will reassess your position on its index. Every time you make an update to your website, the search engine takes notice and re-arranges your site’s ranking. The web crawler “indexes” a site based upon a number of algorithmic factors determined by the search engine company.įor instance, a site may be indexed based upon a combination of the number of incoming links to the site, the number and type of subject keywords used, and how often a site is updated. Search engines use web crawlers (a.k.a robots, bots, or “Googlebots”), which are simply high-tech programs that scan the internet for websites. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide. However, the more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website.
What are the other reasons it is important for your website to update frequently with fresh content? Fresh Content = Frequent Indexingĭon’t confuse this phrase with the thinking that fresh content will give you higher indexing. Simply put, if you update your website often with high quality content, search engines will love you for it. Thankfully, your frequently updated website offers search engines a haven for fresh content and sources of new information for their search requests.
However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. Your website is a living, breathing entity on the internet.
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